Building marketing engines that acquire users & drive revenue.
I'm a Growth Marketing & Brand Lead specializing in Go-to-Market (GTM) strategies, product positioning, and high-converting funnels. I blend market research, UI/UX design, and data-driven storytelling to scale digital products.
Emergent Ventures Fellow
Awarded a $10,000 USD personal grant and global fellowship by Tyler Cowen at George Mason University (backed by the Thiel Foundation). Selected as a high-achieving young individual to fund ambitious, high-impact initiatives like 'Rightful'.
12+
NISM Certs
Cleared in an intensive 2.5-month study block (Apr–Jun 2024). Deep expertise in financial markets and compliance.
100+
Users in 7 Days
via organic GTM at Pulse
Core Competencies
Experience
Manasija AI (Pulse)
Oct 2025 — Jan 2026
Head of Product Marketing
- Designed and deployed the official product website to anchor the Go-to-Market (GTM) launch strategy.
- Orchestrated an aggressive, omnichannel acquisition campaign leveraging email marketing, Twitter, cold outreach, and offline events.
- Successfully acquired the first 100 highly-targeted active users within a single week of launch.
- Aligned product UI/UX design with brand positioning to ensure a seamless and engaging user journey.
Trustful Insights
Aug 2025 — Sep 2025
Product Marketing Lead
- Developed the brand narrative and built the promotional marketing website for India's first transparent insurance platform (KYP framework).
- Collaborated directly with engineering to architect and design the core platform UI/UX and back-office agent tools.
- Designed and executed targeted digital ad campaigns to drive platform awareness and pilot partnerships.
Rightful
Apr 2025 — Oct 2025
Growth Strategist & Product Lead
- Leveraged AI tools to rapidly build and launch a viral consumer web application enabling users to seamlessly reclaim lost financial assets.
- Engineered a highly successful organic launch strategy on LinkedIn, driving 5,000+ targeted website visitors in under one week with zero ad spend.
- Funded and scaled the platform utilizing my $10,000 USD Thiel Foundation personal grant, designated for high-achieving young innovators.
- Drove significant PR and industry traction, earning public endorsements from leading angel investors.
Simplus Wealth
Mar 2023 — Mar 2025
Marketing & Growth Consultant
- Spearheaded a comprehensive corporate rebrand to successfully position the firm for a younger, high-net-worth demographic.
- Initiated and led the firm's first mobile app development project, overseeing the end-to-end UI/UX design and corresponding digital ad campaigns.
- Designed automated email workflows and lead-nurturing funnels that significantly reduced Customer Acquisition Costs (CAC).
Colaco & Aranha
Nov 2022 — Mar 2025
Marketing & Strategic Initiatives
(Previously Intern)
- Revived and modernized a legacy financial education program that had been active for 18 years before a 2-year COVID hiatus.
- Oversaw end-to-end production, including video recording, content editing, and curriculum formatting.
- Successfully rebranded the educational initiative and established strategic distribution partnerships with prominent regional universities.